Summary
The ‘Winter is Coming’ Campaign was created to get Mercedes-Benz car owners to purchase genuine Mercedes-Benz winter tires. The idea behind the tagline was playing off the hype of the HBO series Game of Thrones and the need to be prepared for a hard winter. The campaign would be sent out through direct mail as well as e-blasts sent to all Mercedes-Benz customers providing them information on the differences between Mercedes-Benz Approved Tires versus after-market tires.
