Summary

Rocket Guard started off as a card collecting and memorabilia reseller that is looking to expand into the product space by providing branded card sleeves, slabs, slab protectors, binders and other products in the collection and memorabilia space.

The goal is to break into the market by providing high-end and trusted products to protect the memories and collectables intact. Whether if it's to show them off or to keep them for the future, these products are an investment and deserve to be protected from outside elements, the Rocket Guard way.

 BACK TO TOP

Logo

The logo consists of a rocket that is created by two letters of 'R' back to back on a shield that is shaped as the 'G'. The outer part of the 'G' is in a shield shape while the inside is rounded to depict the rocket launching from earth. The star is a representation of 5 elements, which is what Rocket Guard is protecting against.

The 5 elements selected for protection are water, fire, wind, earth and space.

Water - Protection against water and getting soaked.
Fire - Protection again flames and heat.
Wind - Protection against weather damage.
Earth - Protection from cracks and dropping on hard surfaces.
Space - Protection of bending and warping

Each element is depicted as a colour in and around the logo as the protective shield.

 BACK TO TOP

Ads

The advertising campaign takes the element of protection and visually uses the elements to protect the copy inside the product from the outside. The tagline "Boosts Elemental Defence" is commonly used as descriptions of magically accessories for fantasy games and can also apply to some card games as well.

 BACK TO TOP