PROJECT: Systane 2-Step Plan
COMPANY: SimplyTold
CLIENT: Alcon
ROLE: Art Director
YEAR: 2025

Summary

The Systane 2-Step plan was created to give patients a process to prepare for before and after eye surgery. This plan uses two of Systane's products, Systane Complete and Systane Hydration.

Our team was tasked to create a detail aid for HCPs to inform patients about the two Systane products as a pair and go through the benefits of Systane Complete and Hydration. The 2-Step badge was created as a stamp of approval for a successful process that can be used to prepare for eye surgery.

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Detail Aid

Leave Behind

Trail Guide